In the not-so-distant past, the sustainability of goods was measured on recyclability. Anything beyond that was considered a bonus, a USP that appealed to a small sector of the market. But what was once a special feature soon became an essential responsibility, demanded by the masses.
We’ve taken big steps to ensure the sustainability of the products across our range. And there’s a lot more to it than ensuring they can be placed in the right coloured bin; many factors contribute to becoming eco-friendly.
Keep reading for a deeper dive into what sustainability looks like in today’s market, and how we can help you achieve your green goals.
As public conscience heightens around environmental, societal and ethical issues, consumer lifestyles begin to change. And with that, so do their buying habits. This makes sustainability a huge, ever-expanding topic in business – particularly for large and blue-chip companies. From their corporate messaging right through to their social media content and press releases, sustainability’s the word.
With major developments over the years in mass digital content distribution, it’s no surprise that the world is finally listening to the real issues facing the planet. So much so, in fact, that not even a global pandemic can stunt the rising demand for sustainable merchandise. As a result, companies all over the world are faced with more stringent environmental, social and governance (ESG) objectives.
Needless to say, the key attribute of a sustainable product lies in its essence: the material or materials used. We use ‘green categories’ to determine sustainability, such as whether a material is reusable, recycled and biodegradable.
Following that, we ask does it meet further standards such as Fairtrade guidelines, the Global Recycle Standard (GRS) and the Global Organic Textile Standard (GOTS).
In the last few years, new and innovative materials have emerged, creating much greater choices of sustainable product:
● Bamboo – The fastest growing plant on earth, which requires no pesticides
● Cork – Where the extraction process doesn’t harm the tree
● rPET – Created by recycling plastics that have been used for packaging
● Stone – Requires no chemicals during the manufacturing process
● Bioplastics – Allows the creation of plastic products without some of the long-term environmental impact.
Many of these are now used by some of the biggest retail brands around. Take rPET, for example – a highly popular material used in apparel. But to fully understand what merits a sustainable product, we need to break down the considerations that we, and your business, should make.
Now that we’ve green-screened the core materials, you may think that’s job done. But when it comes to the overall product, there’s more to sustainability than meets the eye. Here’s some key questions to answer to determine an item’s impact on the planet:
● What is the carbon footprint from the point of manufacture?
● Is the product made from recycled or biodegradable materials?
● Are the materials used from sustainably managed resources?
● Does the product encourage a switch from single-use items? and
● Have any of the recycled materials been collected from social enterprises and/or environmental initiatives that support local and/or third-world communities?
Themes like this have allowed us to develop scoring criteria for our very own eco-rating system.
All our products are rated either ‘Good’, ‘Better’ or ‘Best’, according to how well they meet all elements of sustainability.
Where do we come in?
We understand that each of our clients have their own ESG objectives and corporate sustainability goals. So our eco-rating system, along with further education from our helpful team, ensures your chosen merchandise is consistent with your needs.
Whether it’s our Bamboo Weather Station, QS Stone Ballpen or Cork Portfolio, we’ll provide detailed, transparent descriptions of our whole eco range, giving you a full scope in the realms of sustainability. Our latest Sustainable Merchandise Update is also available to view by clicking below...