Are you ready for April Showers?

From blazing summers to blistering winters – not to mention April Showers – the UK’s weather certainly isn’t predictable. During this time of year, Britain goes through a transition where the jet stream moves northwards, causing lower pressure that brings rain, showers and strong winds.

We’ve all been caught out. You leave the office or get out of your car, only for the heavens to open. But regardless of the weather, people and businesses must keep moving – whether you have shield from nature’s elements or not. As a business owner you can be the answer to a rainy day, by providing people with the products that they wish they had…

Here we highlight our top three ways you can keep your clients and staff dry during April Showers, with relevant promotional products.

Be useful and simplistic

April Showers by their nature can come and go, making them frustrating to dress for. As the weather gets warmer, no one wants to lug around their winter coat. Just like your business proposition, offer promotional products that are easy to carry and useful to the customer or prospect.

A keyring with an emergency poncho inside is both those things. Unobtrusive, practical and easy-to-use are all values you want to be associated with, and at this time in the year there’s little that can beat it. Give your audience a reason to keep your brand on their keys and offer something stable when the weather is anything but.

Provide smart shelter to commuters

Umbrellas generally are a high-tier piece of merchandise. A great way of embracing the unique quality of your business while simultaneously offering a practical solution. Jova for instance, with its white shelter and metal ribs give your customers the opportunity to stand out from the crowd, with your branding crowning their shelter.

If an umbrella could be a gentleman, it would be our Kyle Automatic Classic Umbrella. The wooden shaft and handle give the impression of authenticity and tradition, while the automatic opening feature makes users feel like 007.

For businesses where being thorough and professional is everything, it’s the perfect choice.

Browse a selection of our umbrellas.

Stay dry and look professional

Bad weather doesn’t halt business demands or busy lifestyles. But, with the right products, your brand can still look stylish and expert– in both rain and sun.

With a good quality jacket, your employees will be protected from all types of weather, meaning business can continue without interruption. We have a broad range of jackets available from leading outdoor clothing brands such as Berghaus, Patagonia and the North Face. If you’re searching for a jacket for this season, then the Softshell jacket is not only windproof and waterproof but also lightweight.

Choose AD Merchandise in times of rainy weather

This April be the protection from whatever the season has to offer. Plus, if summer comes early, we have a fantastic range of products available that suit all weather.

We’ll work alongside you to get your branding products to accurately reflect your business, simply get in touch today! Call our team on 0161 848 9800 or email us at

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