Refreshingly different

 Since October 2009

Amo Singh

“Sat in the Lowry’s Lime bar in Salford Quays, sipping ice water on a summer afternoon in 2009, David Moodie and I wondered what should come next. We were both on the brink of being made redundant, and whilst we tossed around more than a few ideas about potential jobs that day, we ultimately decided to stick with what we knew best: promotional merchandise”

“Having worked in this world together for some time, we’d seen the good, the bad, and the ugly. So we were in a good place to start a business based on the values and experience we’d built over the years. AD Merchandise was born!


On 1st October, we set ourselves up in a tiny little office in Manchester city centre. We were suddenly the masters of our destiny, and this excitement kept us going during those arduous early years. It was the biggest challenge of our lives, but nothing fazed us. We grew from strength to strength and, in time, our turnover, skills, client base and reputation all improved. 


Ten years on and three office moves later, we find ourselves at Paragon House in Old Trafford, Manchester. In April 2018, David decided to hang up his boots and sail off into the sunset and, as part of our planned Partner Buy-Out (PBO), I became Managing Director – a role that is both demanding and exciting in equal measures! As part of the restructure, I was delighted to oversee the promotion of Nick Green into the position of Commercial Director following 8 years of fabulous development and growth on his part. 2 years on from the buy-out, together we have guided AD Merchandise through some challenging times but we continue to grow and remain strong in an ever demanding market.


We are now 16-strong, and we have developed into a full-service promotional merchandise agency that works with some of the biggest brands in the world including Bentley, Jaguar Land Rover, Hilti, Kingspan and Komatsu.


Our experienced, talented and creative team of merchandise specialists gives us an edge that our clients love. The combination of skills in-house enables us to bring bold, energetic and effective merchandise to life.


We design, we source, we manage, we create, and we take the hassle out of your merchandise buying – working as an extension of your business to help in all kinds of terrific ways.


AD Merchandise is a company that embodies our core values – offering quality in product, supply and service. Everything we do is for our customers. Our passion is to make them brand happy. 


If you need any help whatsoever when it comes to promotional merchandise, we’re the team to turn to. Get in touch and find out for yourself…”

AMO SINGH – Managing Director & Owner, AD Merchandise


Amo Singh

Amo Singh

Managing Director

As Managing Director, it’s my job to challenge, motivate and inspire our talented group to be the best they can be. My focus is business strategy, development and finance although I also work closely with my team to drive the PR and Marketing of AD Merchandise.


Nick Green

Commercial Director

Having worked at AD since 2010, I know the business and its customers inside-out! In my role, I oversee all Commercial operations, and I’m told it’s my job to ensure we hit all targets!


Stephen Ladley

Commercial Manager

It’s my responsibility to ensure that our customers receive an amazing service. I lead our Commercial team with a focus on efficiency and processes, and within my role I am also responsible for supply chain development and CSR.